There’s something almost electric about this time of year — that irresistible shift in the air when everything feels brighter, bolder and full of possibility. As the days stretch lazily into the evening, we begin to lean into a slower rhythm, letting the warmth work its magic. High Summer invites us to move differently, to pause longer, to savour the golden hours that feel endless. It’s the moment when the world feels softer around the edges, and we start dreaming not just of sunshine, but of vitality, renewal and the promise of escape.
Our latest campaign invites you to Milos, Greece — a place where time seems to slow, light turns golden, and the sea stretches into forever. Set against chalky cliffs and sun-washed shores, this story captures the essence of escape: the kind that makes you breathe a little deeper and dream a little further. Milos becomes more than a destination; it becomes a mood, a feeling, a reminder that summer can be both endless and effortless.
